What is trending on YouTube?

Trending helps viewers see what’s happening on YouTube and in the world. Trending aims to surface videos and shorts that a wide range of viewers would find interesting. Some trends are predictable, like a new song from a popular artist or a new movie trailer. Others are surprising, like a viral video.

Why is trends not working?

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Why is news feed ranking so important?

Designing a personalized ranking system for more than 2 billion people (all with different interests) and a plethora of content to select from presents significant, complex challenges. This is something we tackle every day with News Feed ranking.

What is ML-powered news feed ranking system?

Models for meaningful interactions and quality content are powered by state-of-the-art ML, such as multitask learning on neural networks, embeddings, and offline learning systems. We are sharing new details of how we designed an ML-powered News Feed ranking system.